Cullman Regional

Live Exceptional

A hospital is the collection of all it’s different services and product offerings. And a lot of times, it can be a sheer numbers game, where the hospital with the most services comes out on top. But, it can also be a place that holds a community together. A place where your doctor knows your name and knows what’s best for you, on a personal level. Someplace that lends a hand in keeping you on your feet and helps you back up when you happen to fall.

Agency: Frederick Swanston
Creative Director: Dustin Hall
Art Director: Elias Julian
Director: Chuchie Hill
Developers: Tony Staffiero, Caudill Miller

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Brand Positioning

They needed an identity that represented all these things. They’re the community-focused hospital that offers wellness resources and expertise to promote a healthy way of life.  

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Staying healthy isn’t one choice. It’s a lot of little ones.
That’s why Cullman Regional offers so many.

Socially Active

The hospital wasn't using social media to its full advantage, and our campaign was trying to reach a younger demographic in the community. So, to coincide with the television spots and online pre-roll, the hospital posts a healthy tip or local deal every day of the week.

Video Series

A healthy lifestyle is a combination of a lot of little choices, not a single monumental choice. That's what this video series highlights. The everyday choices we can each make to start living exceptional.

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Campaign Site

The goal of the campaign was for people to find their Cullman Regional doctor. And we're defining that as the key piece to a healthy lifestyle. So, everything drives to this central hub where users can find their matching doctor.

Daily Wellness Tips

Every day of the week, whether it's #TakeControlTuesday or #WorkoutWednesday, the hospital posts a friendly wellness tip or deal with a local business. This section on the site is an aggregate that collects all the tips and deals into one location.

Matching Doctors

After choosing a desired specialty, preferred gender, and location users are given a list of matching doctors.

Doctor Interviews

To make the whole flow a little more personal, we also shot brief interviews with each doctor that was accepting new patients.

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