Tourism, yeah! How do you create a resource for users and a marketing tool for stakeholders, without alienating anyone?
The Stay In Savannah site is packed with useful information, but according to its users and stakeholders, finding anything is a nightmare.
Create a visual identity and user experience that prioritizes clarity, without sacrificing simplicity.
Users want stuff quickly. So, designing with empathy in mind, we established a clear hierarchy and used recurring design patterns for the sake of rhythm and consistency.
After sorting through all the content on the old Stay In Savannah site, we discovered that the Happenings page is the central hub for planning the details of a vacation. And it was confusing. Very confusing.
So, now users can quickly access the three over-arching themes of planning a trip. A map of places to go, a comprehensive A-Z list, or an interactive calendar of things to do.
Savannah is a beautiful, historic city and we could drone on for days about that alone. But, the central purpose of the Stay In Savannah site is to create a central hub for users to explore what the city has to offer and be able to book a hotel room for their vacation in the same place.
So, we’re presenting the hotel options in a beautiful, photographic way in the same vein as the places to go and things to do, for a seamless user experience.
The new online guide
to the best of the Old South.